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Monday, March 6 • 10:00am - 11:15am
Are Promotions Killing Your Profits?

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There is no such thing as a bad promotion-right? Actually, without planning out the marketing, branding and financial impact of a service, retail or membership promotion you can actually find yourself losing money as you expend valuable time, resources and energy! This presentation guides you through how to successfully map out a winning promotion from concept to completion. 

We’ll cover:   
  • The pillars of a successful promotion   
  • Timing     
  • Calculating costs and ROI    
  • Financially profitable promotion tips   
  • What results are you expecting?  Are these reasonable?  Marketing dollars and cents (sense)…  Marketing Tips    


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Speakers
avatar for Patti Biro

Patti Biro

Patti Biro & Associates
Author, consultant, spa cheerleader and coach, Patti Biro has over 20 years in the spa and wellness industry. She is a frequent presenter in the wellness and spa industry at trade shows and educational events. From day spas to resorts, hotels to medical spas, hospitals, non-profits... Read More →
avatar for Monte Zwang

Monte Zwang

Wellness Capital Management
Monte Zwang has been a business and financial consultant for more than 30 years. He has worked with entrepreneurs in health, wellness, medical, spa, salon and fitness industries to develop their business plans, manage growth and their internal financial controls, and improve profitability... Read More →

Monday March 6, 2023 10:00am - 11:15am EST
Room 1E03
  Retail Growth & Client Relationships Education